As many Americans experience food insecurity – many for the first time in their lives – due to the current COVID-19 economic crisis, Trades of Hope Founder Gretchen Huijskens recently challenged Trades of Hope Partners with an opportunity to help their fellow American families. They accepted the challenge and what happened next was both mind-blowing and heartwarming.
THE FEEDING AMERICA CHALLENGE
On, March 25, 2020, Trades of Hope Founder Gretchen Huijskens offered to donate 10 meals to American families facing food insecurity during the COVID-19 economic crisis for every online party order.
Meals would be donated through a Gifts of Hope “giveback” to Feeding America.
Givebacks are donations made to various non-profit organizations and community outreach programs through Gifts of Hope, an outreach program of Trades of Hope.
EXCEEDING ALL EXPECTATIONS
Fueled by the understanding that this challenge not only helped American families but also provided income for Artisan partners in areas of extreme poverty – some of the most vulnerable families on earth during economic crisis – Trades of Hope Partners quickly began to exceed all expectations.
Seeing the passion and compassion of these Partners and the impact this challenge was having on both American families and Artisans’ families, Gretchen extended her original deadline of April 21st and presented Partners with a challenging goal of 50,000 meals. Once again, Partners rose to the challenge, and quickly blew past the 50,000-meal mark!
When Gretchen upped the challenge to 100,000 meals, once again, Trades of Hope Partners blew past this amazing benchmark! By the end of the extended giveback challenge on June 30th, together Partners, hostesses, and customers earned 169,800 meals to be donated to Feeding America through Gifts of Hope!
THAT’S GOOD NEWS AMERICA!
Trades of Hope is partnering to fight poverty & human trafficking through fashion as a force for good.
You can fight poverty & human trafficking through fashion as a force for good.